Case Study: Pagely achieves 30 more leads by automating sales demos with ActiveCampaign

How Pagely Used Interactive Video to Automate Sales Demos

Pagely, a web hosting company, needed to scale its strong consultative sales process without wasting reps’ time on repetitive early-stage demos or losing prospects who don’t want to talk on the phone. Sales calls were often repeating the same information and collecting the same details, so Pagely wanted a way to automate the routine parts of demos while still capturing lead information and keeping higher-value conversations for reps.

They built an interactive “choose your own adventure” video that asks viewers tailored questions, maps responses into ActiveCampaign tags, and triggers personalized follow-up automations and case studies. The approach delivered more qualified inbound contacts, giving reps richer context before calls and producing 30 additional sales leads plus an 8% drop in bounce rate on the quotes page.

Pagely

Sean Tierney

Director of Sales