Case Study: Optimale achieves 6:1 ROI with ActiveCampaign

How Optimale achieves 6:1 ROI with ActiveCampaign

Optimale, a healthcare business focused on patient-clinic relationships and GDPR compliance, needed a secure way to sync Salesforce data and automate communications without risking opt-out mistakes or manual admin. Using ActiveCampaign, they wanted to better qualify prospects, personalize follow-up, and communicate with patients across multiple channels.

ActiveCampaign implemented Salesforce integration plus automation, segmentation, and personalized messaging across email, web, phone, and SMS. The results were strong: Optimale reported about 600% ROI from ActiveCampaign, with follow-up emails and SMS helping convert website visitors into customers, and patient satisfaction averaging 4.6 out of 5.

Optimale

David

Co-founder