Case Study: MyGreenFills achieves lower customer acquisition costs with ActiveCampaign

How MyGreenFills Slices Down the Cost of Getting Customers

MyGreenFills, founded from a homemade solution for children’s severe skin allergies, has spent 36 years building a sustainable, non-toxic laundry brand. The company was attracting email sign-ups but struggled with high list churn and rising customer acquisition costs, so they needed a way to nurture leads and turn subscribers into buyers.

By upgrading to an ActiveCampaign enterprise account and working closely with a dedicated rep, MyGreenFills implemented personalized email automations and targeted triggers. The result: higher engagement and more valuable leads, a lower cost per acquisition, and freed-up team time to run new campaigns—like launching laundry jugs made from reclaimed ocean waste—while continuing to deliver relevant content to interested customers.

MyGreenFills

Stephen Ezell

Cheif Executive Officer