Case Study: Legacy Physical Therapy builds patient trust and boosts engagement with ActiveCampaign

How Legacy Physical Therapy Builds Trust with Automation

Legacy Physical Therapy, led by Dr. Brooke Kalisiak, specializes in pelvic health—a sensitive area where patients often feel embarrassed or anxious and may not realize physical therapy is an option. The core challenge was building trust and reducing pre-appointment anxiety so prospective patients would feel comfortable seeking care.

Using ActiveCampaign, Brooke created condition-specific lead magnets (prenatal pain, postpartum care, pelvic pain) and an automated onboarding series that sends appointment details, therapist introductions, clinic photos, and condition-matched testimonials via segmented tags. The result is a more empathetic, informative patient journey that eases fears, builds trust before the first visit, and delivers a noticeably better onboarding and patient experience.

Legacy Physical Therapy

Brooke Kalisiak

Founder