Case Study: Laundry Lady increases candidate pool by 80% with ActiveCampaign

How Laundry Lady Used CXA to Increase Job Candidate Pool by 80%

Laundry Lady, an Australia-based laundry services company, needed a better way to manage its growing contractor recruitment and onboarding process. The manual workflow was time-consuming, hard to track, and led to low interview attendance, making it difficult to scale hiring and meet growth goals. Laundry Lady turned to ActiveCampaign and its CXA platform to create a more flexible, customized system.

ActiveCampaign implemented CRM pipelines and automations to route candidate information, track progress, and send tailored emails, videos, and onboarding materials at each stage of the journey. The result was a much smoother recruitment process, with interview show-up rates rising from 10% to 90%, candidate pool increasing by 80%, and contractor volume growing 5x in one year.

Laundry Lady

Susan Toft

Founder