Case Study: Koia achieves a 92% increase in online sales with ActiveCampaign

How Koia Used Customer Experience Automation to Grow Online Sales by 92%

Koia, a U.S. plant-powered beverage brand inspired by Costa Rica’s Nicoya Peninsula, needed a more flexible marketing platform as it outgrew Mailchimp. The team wanted precise control over subscriber journeys, better segmentation by location, hobbies and store preference, and deeper visibility to support both marketing and sales.

By adopting ActiveCampaign’s Customer Experience Automation, Koia launched a gamified loyalty program (Koia Krew), automated welcome journeys, dynamic segmentation, and integrations with Google Sheets and CRM to track mission progress and drive targeted ads. The program boosted acquisition and revenue—about 20K new email addresses per month, a 65% reduction in customer acquisition costs, and a 92% increase in online sales in three months—while enabling ongoing personalization and product insights.

Koia