Case Study: Horse Tricks 101 achieves growth by converting followers into customers with ActiveCampaign

How Jain Uses ActiveCampaign to Help Horse Owners Bond with Their Horses

Horse Tricks 101, founded by Jain Brand, began as simple videos demonstrating fun ways to bond with horses beyond riding. The content tapped an underserved audience—people who can’t or don’t want to ride but still want a relationship with their horses—and Jain needed a way to turn strong organic interest into a sustainable business by capturing leads, nurturing them, and selling courses and ebooks.

Jain uses ActiveCampaign to automate that funnel: visitors download a free lead magnet, receive a welcome nurture series that eventually pitches products, and purchasers are segmented into new automations; she also tests emails and hosts courses in Kajabi. The result is a scalable, visible system that supports international growth (80,000+ Facebook followers and a large email list), improves conversions through testing, and has turned her expertise into a growing online business.

Horse Tricks 101

Jain Brand

Owner