Case Study: Internet Strategy Labs achieves 25% YoY revenue growth with ActiveCampaign

How Internet Strategy Labs Used ActiveCampaign to Grow Revenue 25% YoY Through Automation

Internet Strategy Labs (ISL), a B2B SaaS marketing agency, used ActiveCampaign to manage and grow its own business while also serving clients. Their challenge was reducing fragmentation across systems, improving client onboarding, and scaling operations efficiently with better automation, CRM, and data integration.

Using ActiveCampaign CRM, SMS and email automations, and integrated workflow tools, ISL automated onboarding, task assignment, alerts, and client communication. The results were strong: ActiveCampaign helped drive a 25% year-over-year revenue increase, a 40% rise in lead conversion rates, a 35% reduction in lead qualification time for clients, and a 20% reduction in staffing needs while maintaining service quality.

Internet Strategy Labs

Jimmy Weeks

Internet Strategy Labs