Case Study: Iconosquare achieves 40% faster campaign creation and 93% contact growth with ActiveCampaign

How Iconosquare Uses CXA to Provide an Industry-Leading Customer Experience

Iconosquare, a 2011-founded Instagram analytics software company, was struggling with manual, developer-dependent email marketing, fragmented customer data across tools, and automation that couldn’t scale with their growth. These limitations slowed campaigns, tied up Product resources, and made it hard to deliver timely, personalized outreach.

By adopting ActiveCampaign’s CXA and integrating tools like Pendo, Zapier, Slack, and Zendesk, Marketing gained independent, dynamic automations and a single view of the customer journey. The change freed developers to focus on the product, cut campaign creation time by 40%, improved customer-communication efficiency by 30%, and drove a 93% increase in contacts in six months.

Iconosquare

Jonas Couffignal

Head of Growth