Case Study: Laboratoire Hollis achieves personalized 1-to-1 customer communications and rapid audience growth with ActiveCampaign

How Hollis Uses ActiveCampaign to Deliver Personalized Content

Laboratoire Hollis, a French e‑commerce brand making organic supplements for women, launched with a very small team (just two people handling marketing) and needed to build an audience fast. Customers expect personalized guidance, but 1-to-1 communications were impractical for such a lean team, so Hollis needed a way to grow awareness and deliver tailored experiences efficiently.

By centralizing customer data and using ActiveCampaign Pages, automations, segmentation, and conditional content, Hollis published a prelaunch signup page, nurtured contacts, and automated personalized recommendations at scale. The approach helped grow their list, drive engagement, and generate over €2,600 from email since launch while enabling a tiny marketing team to deliver individualized communications.

Laboratoire Hollis

Mathilde Scheuer

Laboratoire Hollis