Case Study: Her First $100K achieves a 54.6% email open rate with ActiveCampaign

How Her First $100K Maintains a 54.6% Open Rate with ActiveCampaign

Her First $100K needed a better way to nurture subscribers, segment its audience, and manage growing email and webinar engagement as it scaled from blog to business. Using ActiveCampaign, the company moved beyond a basic email setup to support a more structured, personalized funnel with advanced automation and tagging.

ActiveCampaign implemented detailed segmentation, automated welcome and webinar follow-up sequences, and seamless integrations to move people through the funnel based on their interests and actions. The results included over 212,000 webinar registrants, a 54.6% email open rate versus the 35.6% industry average, and 189% year-over-year contact growth, while the business now sends around eight million emails per month.

Her First $100K

Elizabeth McCumber

Head of Email Marketing Strategist