Case Study: Happy Families achieves increased webinar sales and paid-membership growth with ActiveCampaign

How Happy Families Sells More Webinars with CXA

Happy Families, founded by Dr. Justin Coulson in 2005, grew from school talks into a membership platform offering blogs, podcasts and premium content. The team needed a faster, more cost-effective way to engage members, launch a paid membership offering, and move quickly from in-person events to online webinars—while avoiding third-party fees, social-media spam, and slow, outsourced page builds.

By using ActiveCampaign Pages, Automations and integrations, Happy Families began hosting and selling webinars directly, creating branded landing pages and automated attendee workflows in-house. The shift to online/digital content became their primary revenue stream, driving 350 paid memberships in one weekend, cutting outsourcing costs (about $10K saved per quarter), improving engagement tracking, and giving them full control of their audience and messaging.

Happy Families

Evelynne Hatchard

Strategy & Marketing Manager