Case Study: Get TriFIT doubles subscribers in 18 months and scales personalized experiences with ActiveCampaign

How Get TriFIT Uses CXA to Scale Personalized Experiences

Get TriFIT, founded by trainer Amy Moss‑Archambault, moved her in‑studio strength program online in 2019 and quickly grew a large audience—but she struggled to recreate the same personalized experience digitally and to target clients with the right messaging at the right time using Mailchimp. Amy needed a way to track customer behavior and know where each client was in their fitness journey so she could scale without losing the one‑on‑one touch.

She implemented ActiveCampaign CXA—using site tracking to see which videos members watch, CRM stages to monitor journey checkpoints, and an API integration with Uscreen to spot disengaged users and trigger tailored automations (including coaching offers). The result: more personalized outreach, doubled subscribers in 18 months, stronger engagement and retention, and tangible community wins like 21 “purple” shirts awarded last month.

Get TriFIT

Amy Moss-Archambault

Owner