Case Study: Form Factory increases purchases 36% with ActiveCampaign

How Form Factory Increased Purchases 36% Using Marketing Automation

Form Factory, a fitness business, wanted to automate lead conversion and increase customer lifetime value. Working with ActiveCampaign and its marketing automation tools through Performatio, the team needed a better way to map the customer journey, identify key touchpoints, and replace its existing emailing setup with a more effective solution.

ActiveCampaign was implemented with Form Factory’s internal cash register and eFitness CRM, along with website tracking, API-connected forms, new email templates, and deliverability best practices. This enabled personalized omnichannel campaigns using both online and offline customer behavior, including email and Facebook ads, and helped Form Factory increase purchases by 36% with more precise, real-time communication.

Form Factory

Jan Rezek

Marketing Director