Case Study: Fit with Strahil finds and converts their best customers with ActiveCampaign

How Fit with Strahil Finds Their Best Customers with Lead Scoring

Fit with Strahil, one of Bulgaria’s top fitness websites, sells a 16-Week Combo coaching program but faced the common challenge of knowing when and to whom to sell—especially since messaging for goals like “lose weight” versus “gain muscle” needs to be different. They wanted to avoid wasting time on freebie-seekers and instead identify and target prospects who were truly likely to become customers.

Using ActiveCampaign, they added segmentation fields to their signup form (gender and fitness goal), delivered tailored lead magnets and nurture sequences for each segment, and implemented lead scoring that increments on email opens, clicks, and visits to key pages. When a contact’s score hits the purchase threshold, they’re automatically moved into a sales automation—resulting in more efficient outreach, higher conversion of interested prospects into customers, and an easier system to replicate and scale.

Fit with Strahil

Lazar Lazarov

Digital Marketer