Case Study: Made for Freedom achieves automated volunteer engagement and centralized contact management with ActiveCampaign

How Dawn’s Ecommerce Business Helps Fight Human Trafficking

Made for Freedom is an e‑commerce social enterprise founded by Dawn Manske that sells clothing and accessories and donates 20% of sales to organizations supporting survivors of sex trafficking while creating “dignified employment” through restorative centers. The organization needed a single marketing automation platform and a central source of truth to connect and communicate with customers, volunteers, resellers and partner centers, but lacked a unified CRM and an automated way to convert interest into action.

Using ActiveCampaign, Made for Freedom centralized volunteer, customer and reseller data, built an automated volunteer pipeline to match people with opportunities and automate personalized follow‑ups, and tracked how each campaign advanced its mission. The result is streamlined outreach and engagement, measurable impact beyond revenue, and a scalable system that has helped create over 15,000 hours of dignified employment while expanding partnerships and volunteer involvement.

Made for Freedom

Dawn Manske