Case Study: Apple Rose Beauty achieves 300% more online sales with ActiveCampaign

How CXA Helped Apple Rose Beauty Increase Online Sales 300%

Apple Rose Beauty, founded in 2015, built its business through in-person events, markets, and wholesale, but struggled to maintain that personal customer connection when the pandemic hit. Before using ActiveCampaign, the company lacked the flexibility to customize automations and create the kind of personalized, two-way communication it wanted, making it hard to replicate its in-store experience online.

Using ActiveCampaign’s email automation and CXA capabilities, Apple Rose Beauty created conversational, personalized workflows that encouraged customers to reply and share feedback at scale. This helped the brand preserve relationships during lockdown and significantly grow online sales, with email revenue rising from 12–15% of total revenue before COVID to 30–35% afterward, contributing to a 300% increase in online sales.

Apple Rose Beauty

Kristy Alexander

Founder & Chief Big Heart