Case Study: Cupid’s Charity achieves 2x retention with ActiveCampaign

How Cupid’s Charity Got 2x the Retention with ActiveCampaign

Cupid’s Charity is a nonprofit that raises funds to end neurofibromatosis (NF) through its annual Cupid’s Undies Run, where participants run in their underwear to show solidarity with people living with visible tumors. The organization struggled with two main challenges: getting past participants to return for multiple events (retention) and keeping donors, volunteers, and runners engaged year-round when the flagship event only happens in February.

By adopting ActiveCampaign, Cupid’s Charity used tagging, segmentation, and automated email workflows to send targeted, timely messages—event reminders, fundraising tips, and tailored outreach for different audiences. The result: retention more than doubled, conversion rates improved, and the nonprofit now maintains consistent year-round communication with participants, fundraisers, and donors.

Cupid’s Charity

Madison Martin

Digital Marketing Associate