Case Study: McCrindle achieves 900 new leads per month with ActiveCampaign

How CRM and Sales Automation Reveal 900 Leads a Month for McCrindle

McCrindle is an Australian social research, demographics and data‑analytics agency that provides bespoke research solutions to more than 100 major clients. As the business grew, data was scattered across platforms and their tech stack couldn’t support personalized nurturing, clear funnel visibility, higher conversion or a quick shift from in‑person to digital events.

By moving to ActiveCampaign and using pipelines, lead scoring, automations, personalization, custom reporting and integrations (BigMarker, Zapier), McCrindle unified data, automated manual tasks and gained real‑time funnel visibility. The result: about 900 new leads a month, a 34% average campaign open/click rate, faster, more targeted follow‑up, hours saved on data entry and a smooth transition to digital events.

McCrindle

Luke Davies

Marketing Executive