Case Study: Círculo CRM achieves 30% increase in leads for Apto with ActiveCampaign

How Círculo CRM Used ActiveCampaign to Increase Leads by 30% for Apto

Círculo CRM, a Brazil-based CRM and martech consultancy, partnered with Apto—the country’s largest marketplace for new properties—to address weak user engagement at key moments and a lack of scalable tools for relationship-building. Apto wanted to improve its email marketing practices to drive more traffic, increase lead conversion, and boost ROI.

Círculo implemented an API integration between ActiveCampaign and Apto’s property recommendation engine, built advanced segmentation and automated email journeys, and trained Apto’s team to manage the processes. After six months, email-generated leads grew by 30%, leads per contact rose 6%, and email became Apto’s top-converting channel with an ROI of BRL 341.

Círculo CRM

Pedro Castro

Círculo CRM