Case Study: Chez Pluie achieves 3x higher click-through rates with ActiveCampaign

How Chez Pluie Achieves 3x Increased Click Thru Rate

Chez Pluie, a young company with a very small marketing budget, turned to ActiveCampaign to help them grow from startup mode into a more professional business. They needed an affordable marketing automation platform that could scale as their needs expanded, and they used ActiveCampaign alongside Shopify to launch forms, welcome emails, and early automated campaigns.

ActiveCampaign helped Chez Pluie build a structured email automation system with tagging, scheduled welcome sequences, and trigger-based messages tailored to subscriber behavior. As a result, their email channel steadily grew, they avoided overwhelming customers with too many emails, and the business achieved a 3x increase in click-through rate.

Chez Pluie

Hugh Cameron

Chief Executive Officer