Case Study: Casa do Saber achieves 3,000% more enrollments with ActiveCampaign

How Casa do Saber increased its enrollments by 3000%

Casa do Saber, a knowledge and online course company, was looking to improve its digital transformation and automate communications across the customer journey. Using ActiveCampaign connected to Eduzz, it needed a better way to manage leads, personalize outreach, and streamline post-purchase and course-enrollment follow-up.

ActiveCampaign helped Casa do Saber automate welcome, engagement, reminder, and abandoned-cart sequences, while using tags, segmentation, and custom fields to tailor messaging by course, teacher, and customer behavior. The result was a highly automated sales and communication flow that drove a 3,000% increase in enrollments, with campaigns running almost entirely through ActiveCampaign automations.

Casa do Saber

Malu Marcolan

Digital Analytics and BI Analyst