Case Study: Cancer Wellness Support achieves 70% higher data accuracy with ActiveCampaign

How Cancer Wellness Support Increased Data Accuracy by 70%

Cancer Wellness Support is a nonprofit that provides complementary therapies, counseling, and support services for people undergoing cancer treatment, their carers, and families. As the organization grew, its outdated membership database, manual reporting, and labor-intensive tracking of donations, volunteers, and therapy services created inefficiencies and data security concerns. It chose ActiveCampaign for its flexibility, automations, custom reporting, and security.

Using ActiveCampaign and its Shopify integration, Cancer Wellness Support automated membership renewals, reminders, onboarding, and tracking, while also capturing sales and service data across its operations. The result was major time savings for staff, better reporting and oversight, improved donation and membership activity, and a measurable 70% increase in data accuracy.

Cancer Wellness Support

Vent Thomas

Marketing Manager