Case Study: Boutique Hotel Seven Days achieves increased bookings and guest loyalty with ActiveCampaign

How Boutique Hotel Seven Days Used Email Marketing Automation to Grow Their Hotel Business

Boutique Hotel Seven Days is a 4-star boutique hotel in Prague facing a shifting tourism industry where online reviews, reputation, and personalized digital touchpoints now drive bookings. The hotel needed a way to deliver the right information at every stage of the guest lifecycle—convince prospects pre-booking, provide useful pre-arrival and on-stay communications, and turn satisfied guests into repeat customers and reviewers.

Using ActiveCampaign, Seven Days implemented automated welcome and pre-arrival series, personalized emails with tags and conditional content, and date-based campaigns and autoresponders to promote services, upsells, and post-stay review requests. The automation strengthened their online presence, kept the hotel top-of-mind year-round, drove repeat bookings and positive reviews, and helped position Seven Days as a leader in Prague’s boutique hotel market.

Boutique Hotel Seven Days