Case Study: Uplift DC achieves 347% revenue growth and 2× increase in average client monthly value with ActiveCampaign

How automation led to a 347% increase in revenue for Uplift DC

Uplift is a small Washington, D.C. holistic fitness studio founded by Nancy Townsend that needed to move from in-person, mobile training to a scalable studio and virtual offering. Before adopting new tools, the team was sending one-off Gmail messages, couldn’t track opens or clicks, had no easy way to personalize or design emails, and lacked a system to follow up with leads and clients efficiently.

By integrating ActiveCampaign with Salesforce Essentials, Uplift implemented engagement-tagging automations, segmented daily campaigns, and automated follow-ups and win-back sequences while launching a virtual training platform. The result: a 347% increase in revenue since 2017, a doubling of average client monthly value, clearer pipeline visibility, and more consistent, personalized communication with prospects and members.

Uplift DC

Nancy Townsend

Founder and Head Coach