Case Study: Artivive achieves 1000x growth to 100,000 artists with ActiveCampaign

How Artivive Uses Automations to Grow Their Subscriber Base

Artivive is a leading augmented-reality art platform (founded 2017) that helps artists and institutions bring digital work into galleries and museums. As their freemium community grew, the marketing team faced resource constraints, communication gaps that complicated artist bookings, and a need for a low‑cost, easy‑to‑integrate solution to keep users engaged and convert them to paid plans.

They switched from HubSpot to ActiveCampaign and implemented automations, CRM, API integrations, tagging, segmentation and predictive sending to track the customer lifecycle and trigger timely messages. The result: scalable growth from about 100 to 100,000 artists (1000x) with a single community manager, high email engagement (initial automation >70%, consistent newsletter opens around 30–35%), fewer manual resources, and clearer visibility into campaigns and user behavior.

Artivive

Andra Coros

Growth Marketing Consultant