Case Study: Code Camp achieves personalized, automated marketing and higher enrollments with ActiveCampaign

How an Integrated Toolset Creates a Better Client Experience at Code Camp

Code Camp is a training and education company that runs holiday camps, after‑school programs, and teacher development to teach kids coding and “positive screen time.” With 100–500 employees, they relied on school partnerships and manual spreadsheet segmentation (and Mailchimp) to manage a growing email list, but couldn’t segment by location, prior camps, skills, or preferences—making personalized outreach slow and error‑prone.

By switching to ActiveCampaign and connecting tools like their booking system (Lola), WisePops, Zapier, and Help Scout, Code Camp automated segmentation and workflows to send personalized messages (next course, nearest venue, child’s name), streamline support access, and trigger effective cart‑abandonment follow ups from the support team. The result: major time savings, more genuine, timely communications at scale, and significantly higher response and conversion rates on abandoned‑cart emails.

Code Camp

Josh Young

Marketing Manager