Case Study: The Mothers Den achieves higher event engagement and national reach with ActiveCampaign

How an Entrepreneur Changes Networking Culture to Make Room for Motherhood

The Mothers Den, founded by Uldouz Van Eenoo, is a coaching and networking community for women entrepreneurs who are also raising young children. Uldouz created it after finding traditional networking — breakfasts, after-work events, full-day gatherings — inaccessible for moms, and she needed a way to grow beyond local Sydney meetups without alienating audiences or losing signups to long forms and irrelevant emails.

She turned to ActiveCampaign to solve this: tagging contacts by location, children and interests, using site tracking to retarget drop-offs, simplifying signup forms to four fields, and syncing Eventbrite registrations via Zapier. The result was more relevant, targeted event emails, higher membership conversion and retention, clearer audience data for sponsors, and faster, scalable growth of The Mothers Den’s events and community.

The Mothers Den

Uldouz Van Eenoo

Founder