Case Study: Joe Mills achieves consistent customer engagement and saves time with ActiveCampaign

How an Artist Started a Business to Capture the Unique Spirit of Chicago

Joe Mills is a part-time illustrator and elementary art teacher whose popular Chicago neighborhood maps and city-themed prints grew from festival booths into online demand and local shop partnerships. As his audience expanded, he needed a simple online presence and a way to stay connected with customers without spending all his time on administrative work.

By pairing a Squarespace site with ActiveCampaign automations, Joe sends a monthly newsletter and automatic welcome emails to signups from his website and festival booths. The setup has grown his email list, driven online orders and festival attendance, strengthened customer connections, and freed him to focus on creating art.

Joe Mills

Joe Mills

Elementary School Art Teacher and Budding Freelance Illustrator