Case Study: Airtame achieves more qualified B2B leads with ActiveCampaign lead scoring

How Airtame Finds Their Most Qualified B2B Leads with Lead Scoring

Airtame provides easy, platform-agnostic screen sharing and digital signage for businesses and schools, but selling B2B posed challenges: determining whether an organization is a good fit, whether the contact is the decision-maker, and how serious a prospect is about buying. Manually qualifying every inquiry risked wasting sales time on low-potential leads.

Airtame solved this with ActiveCampaign automations, site tracking, and a two-part lead scoring system (Customer Fit and Engagement) driven by lead magnets, form data, and website behavior. Automations update scores and only route high-scoring leads to sales, resulting in more focused nurturing, saved sales time, and higher-quality conversions.

Airtame

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