Case Study: FoodChéri improves customer relationships and CRM performance with ActiveCampaign

How ActiveCampaign helped FoodChéri get the most out of its CRM

FoodChéri relied mostly on customer service to manage customer relationships and had limited email marketing capabilities, using a tool that only supported newsletters with little segmentation or personalization. After adopting ActiveCampaign and its CRM, the company needed a better way to target messages, manage opt-in contacts, and gather customer feedback while staying compliant.

ActiveCampaign implemented CRM tools, automation, and forms that helped FoodChéri send segmented newsletters, one-time offers, onboarding messages, and reactivation campaigns. As a result, FoodChéri improved message targeting, customer management, and email deliverability, strengthening customer relationships and supporting goals like acquisition, loyalty, and referrals.

FoodChéri

Estelle Schuster

Head of Acquisition