Case Study: Dalton achieves stronger auto sales with ActiveCampaign

How ActiveCampaign Empowers the Dalton Sales Team

Dalton, a long-established automotive group in Mexico with 22 dealerships across four cities, needed to modernize its sales and marketing approach as car buyers shifted away from traditional advertising. With sales flattening and decades-old methods no longer working, Dalton turned to ActiveCampaign and its Deals app to help its sales team respond faster and manage leads more effectively.

ActiveCampaign implemented a solution tailored to Dalton’s needs, making it easier for dealerships to track and act on opportunities quickly. The impact was immediate: Dalton reported better results in one month than in the previous two years using another CRM, and the company went on to become first in sales in Mexico for nearly every brand it represents, including 10% market share for both Toyota and Honda.

Dalton

Luis Ernesto Hernández Aguirre

Corporate Manager of Marketing