Case Study: David Paige Music achieves 80%+ email open rates and builds superfans with ActiveCampaign

How a Musician Finds His Superfans (and Gets 80% Open Rates)

David Paige, a 17-year veteran musician, needed to turn casual listeners into paying fans and boost show attendance in an era when streaming and free content make selling individual records hard. His challenge was building real relationships so people would emotionally invest in his music rather than scrolling past another promotion.

He used ActiveCampaign’s iPad Forms, tagging and automations to capture and segment event attendees, plus welcome emails, nurture sequences and lead scoring to surface the most engaged fans and trigger targeted offers (including Shopify sales and show notices). The result: dramatically higher engagement—open rates in the 50–80% range, stronger click-throughs, increased music sales and better-targeted show promotions.

David Paige Music

David Paige

Musician