Case Study: Hipcooks achieves 70% customer retention with ActiveCampaign

How a Cooking School Gets 70% Customer Retention with ActiveCampaign

Hipcooks, a group of seven cooking schools across the West Coast, wanted to build a stronger sense of community while keeping track of customers by city and sending relevant class updates, recipes, and local events. Using ActiveCampaign, Hipcooks needed a better way to deliver targeted communications than a generic newsletter tool could provide.

ActiveCampaign helped Hipcooks segment contacts by location through website forms, automate confirmation emails, and send customized campaigns with local content and beautiful HTML newsletters. The result was more engaged customers, better class fill rates, and a 70%+ customer retention rate, while also reducing reliance on costly flash sales and improving repeat attendance through automated follow-up campaigns.

Hipcooks

Monika Reti

Owner and Founder