Case Study: The Waterworks Spa and Sauna achieves increased hot-tub sales and streamlined site surveys with ActiveCampaign

How a Brick and Mortar Company Sells Hot Tubs with ActiveCampaign

The Waterworks is a family-owned spa and sauna retailer in Alaska that sells and installs hot tubs—a process complicated by rugged terrain, seasonal demand, and the need for site surveys (sometimes requiring cranes). Owner Kali Tucker needed a way to connect showroom visitors to online marketing, standardize follow-up, and free sales staff from repetitive tasks so they could focus on closing deals.

Using ActiveCampaign, The Waterworks automated welcome and nurture sequences, applied site tracking and tagging to identify repeat product-page visitors, and used goals to move contacts through the funnel toward a site survey. The automations multiplied the effect of top salespeople, uncovered previously hidden leads, improved responsiveness, and helped close more deals, with plans to extend capture and scheduling integrations for further gains.

The Waterworks Spa and Sauna

Kali Tucker

Owner