Case Study: Hipcooks expands virtual cooking classes nationwide with ActiveCampaign

Hipcooks has the best recipe for success

Hipcooks, a cooking class business, needed a fast way to move its in-person classes online during COVID-19 without rebuilding its website or spending heavily on development. Using ActiveCampaign, the company wanted a way to direct customers to virtual class registration and keep the business running as locations closed.

ActiveCampaign helped Hipcooks pivot to nationwide virtual classes by sending campaign traffic straight to the Hipcooks blog and cart instead of a city-specific booking page. This enabled a shoestring-budget launch of online classes, expansion into private Zoom sessions for business clients, and ingredient kit add-ons. The results were strong: Hipcooks reported 80 virtual classes booked in one month, expanded nationally and internationally, and built a new revenue stream that helped sustain the business during the pandemic.

Hipcooks

Monika Reti

Owner and Founder