Case Study: Hair Candy achieves 528% revenue growth with ActiveCampaign

Hair Candy grows revenue 528% with ActiveCampaign

Hair Candy, an Australian e-commerce retailer specializing in hair extensions and salon services, faced significant challenges in managing customer data and tracking sales leads as their business grew. Their existing Shopify setup lacked a robust customer management system, making it difficult to monitor clients and follow up on new opportunities. To support their expansion, including a new sales team and warehouse, founder Shakira Dickson sought a solution and chose ActiveCampaign for its marketing and sales automation capabilities.

By implementing ActiveCampaign, Hair Candy utilized its CRM and sales pipelines to organize customer interactions and track leads throughout the entire lifecycle. The solution included lead scoring to prioritize sales efforts and automations, integrated via Zapier, to streamline administrative tasks like setting up wholesale accounts. This resulted in the company saving over 10 hours per week on admin work, doubling its contact list, and achieving an impressive 528% year-over-year revenue growth, which they attribute directly to the tools provided by ActiveCampaign.

Hair Candy