Case Study: Go Mini's boosts email open rates to 40% with ActiveCampaign

Go Mini's boosts email open rates from 6% to 40% with ActiveCampaign

Go Mini's, a franchise-based portable storage company, faced significant challenges with its email marketing. Using a rudimentary system, it relied on manual lead tagging by franchisees, resulting in open rates below 6% and no automated follow-up on customer quote requests, which hurt conversions in a fast-paced market. Seeking an efficient solution, they turned to the ActiveCampaign platform.

By implementing ActiveCampaign with ACHQ for franchise management, Go Mini's automated its response to quote requests within two minutes and triggered a targeted email sequence. This solution included accurate customer tagging to prevent messaging errors and gave franchisees localized control. With ActiveCampaign, open rates soared to 40%, conversion rates on quotes reached 17%, and the small corporate team efficiently scaled support across 114 locations.

Go Mini's