Case Study: Form Factory increases purchases by 36% with ActiveCampaign marketing automation

Form Factory increases purchases 36% with ActiveCampaign

Form Factory, a fitness and wellness company, faced challenges with an unmeasurable and inefficient lead follow-up process. Their manual outreach, handled by front desk staff, left warm leads untracked and resulted in missed sales and membership renewals. They partnered with ActiveCampaign and its strategic partner Performatio to implement a marketing automation solution.

The solution involved mapping the customer journey and integrating ActiveCampaign with Form Factory's CRM and cash register system. This enabled personalized, omnichannel campaigns based on both online and offline behavior, including automated welcome, retention, and abandoned cart sequences. Using ActiveCampaign, Form Factory increased total purchases by 36%, saw a 1,050% increase in purchases directly from email, and activated over 20% of members to renew their memberships.

Form Factory