Case Study: Forever Liss achieves 54.55% sales growth with ActiveCampaign

Forever Liss increases sales by 54.5% with ActiveCampaign

Forever Liss, a Brazilian brand specializing in professional hair products, faced challenges with its previous Oracle Responsys platform. Their marketing team lacked autonomy for tasks like creating automations, relying on expensive external developers, which increased operational costs and reduced efficiency.

With assistance from partner El Funileiro, they migrated to the ActiveCampaign platform in under four months. Using ActiveCampaign's automation and integration capabilities, Forever Liss centralized data and created highly personalized email flows. This resulted in a 54.55% increase in sales from email marketing, grew automated email sales from 22% to 34% of CRM sales, and achieved a 56% increase in email open rates.

Forever Liss