Case Study: Go! Running Tours achieves stronger customer experience and growth with ActiveCampaign

Focus on Customer Experience Fuels Go! Running Tours Growth

Go! Running Tours had to rethink how it stayed connected with its audience during 2020, when travel slowed and its usual tours were disrupted. Using ActiveCampaign, the team shifted email content and newsletters to focus on events and happenings in customers’ home regions, while also looking for new ways to keep people engaged and connected.

ActiveCampaign helped Go! Running Tours run a virtual global running event with forms and email automations, and later streamline sales and marketing with Deals, integrations, and audience syncing. The result was stronger lead management, full visibility into opportunities, and better use of customer data across Facebook, WooCommerce, and social media audiences, helping the company support growth and ensure nothing fell through the cracks.

Go! Running Tours

Lena Anderssen

Go! Running Tours