Case Study: Floret Flowers doubles its email list and automates personalized e‑commerce and course communications with ActiveCampaign

Floret Flowers - Customer Case Study

Floret started as a small Skagit Valley flower farm and has grown into a 24‑acre business selling specialty seeds and a 6‑week online course. As the audience and product offerings expanded, the team outgrew MailChimp: they needed stronger segmentation, cross‑platform orchestration between e‑commerce and learning systems, and hands‑on support to eliminate manual list exports and one‑off messages.

By switching to ActiveCampaign and integrating Shopify and Kajabi, Floret implemented dynamic segmentation, automated workflows, weekly growing‑guide nurture emails, and course notifications. That automation allowed the one‑person team to send targeted, personalized campaigns (hundreds instead of a single monthly blast), streamline course delivery, and better promote seeds and workshops—resulting in 32 automations since 2018 and a 2× growth in their email list.

Floret Flowers

Erin Benzakein

Owner