Case Study: Online Visibility Academy achieves personalized student follow-up and reliable deliverability with ActiveCampaign

Favorite Feature Highlight with Online Visibility Academy

Online Visibility Academy, founded by Sarah and Kevin Arrow in 2007, is a UK-based online training company that enrolls about 2,500 students a year teaching practical marketing techniques. When running their 30-day blogging challenge across multiple platforms, forums and emails, the team faced deliverability problems and broken content links that hurt engagement and outcomes.

By moving to ActiveCampaign and using site tracking, forms and Automations, the Academy can tag participants by interest and deliver the exact follow-up content they need. This targeted automation improved content delivery and engagement, helping students get the results the courses promise.

Online Visibility Academy

Sarah Arrow

Co-Founder