Case Study: etchible drives revenue and recovers lost sales with ActiveCampaign

etchible - Customer Case Study

etchible, an e-commerce company that designs acrylic and birch dry-erase boards, wanted a better way to grow online sales and personalize customer outreach. The company used ActiveCampaign for Marketing with its Shopify store, looking to improve email marketing, automation, and lead generation while recovering lost revenue from abandoned carts.

ActiveCampaign helped etchible segment customers based on purchase behavior and channel, collect website leads through forms, and send discount codes to convert first-time buyers. By retargeting cart abandoners and using integrated Shopify data, ActiveCampaign helped drive revenue and recover lost sales, with many first-time purchases coming directly through the lead form and discount offer.

etchible

Justine Bamaung

Co-founder