Case Study: Desmistificando achieves 50% abandoned-cart recovery and 18% sales growth with ActiveCampaign

Desmistificando - Customer Case Study

Desmistificando is a small online training company for lawyers founded by Tiago Albuquerque (with help from his wife Ylena). As a two-person team they needed a marketing platform that adapted to their business—automating lead management, abandoned-cart recovery and segmentation—so they could spend less time on operations and more on strategy without hiring a sales team.

They implemented ActiveCampaign (with WebinarJam integration), using automations, abandoned-cart emails, conditional content, lead scoring and Predictive Sending. The result: a 50% recovery of abandoned carts, Predictive Sending nearly doubled email open rates and drove an 18% increase in sales, while personalized conditional-content blocks generate roughly 10–15k BRL per email.

Desmistificando

Tiago Albuquerque

Owner