Case Study: Cognita Schools Brazil achieves a 51% visit-to-enrollment conversion rate with ActiveCampaign

Cognita Schools Brazil boosts visit-to-enrollment conversion above 51% with ActiveCampaign

Cognita Schools Brazil, a group of six independent primary education schools, faced the challenge of standardizing and streamlining its lead generation process across its diverse operations. With each school historically using different methods, the marketing and admissions manager sought a cost-effective CRM solution to unify their approach and meet ambitious growth targets for new student admissions and retention. They selected ActiveCampaign’s CRM to address this need.

Using ActiveCampaign, the team, with help from a partner, developed over 100 highly customized forms with validated fields to capture qualified leads and map the entire customer journey. This solution led to a significant increase in lead volume and achieved a visit-to-enrollment conversion rate exceeding 51%. The results facilitated growth in market share and new enrollments, leading Cognita Schools Brazil to plan further improvements and expansion to other countries with ActiveCampaign.

Cognita Schools Brazil