Case Study: Chicago Food Tours boosts revenue, email capture, and time savings with ActiveCampaign

Chicago Food Tours increases email capture 79% with ActiveCampaign

Chicago Food Tours, a leading food tour company in Chicago, faced challenges with an inefficient and costly CRM system that was not suited for a small business. Their previous platform was time-consuming to manage, difficult to use, and lacked the functionality needed to properly track leads and manage internal operations. They needed a new marketing automation and CRM solution from a vendor like ActiveCampaign to better qualify leads, track data, and free up administrative time.

By implementing ActiveCampaign's CRM and marketing automation platform, Chicago Food Tours streamlined its sales pipeline for private events and used the Conversations feature for real-time customer chat on its website. This solution led to an 18% increase in private event revenue and saved 30% of their administrative time. Furthermore, a digital guidebook integrated with ActiveCampaign via Typeform increased their email capture rate by 79%.

Chicago Food Tours