Case Study: Carmen Steffens achieves an 8% to 10% revenue increase with ActiveCampaign

Carmen Steffens’ effective repurchase strategy led to an 8% to 10% increase in the company’s revenue

Carmen Steffens, the Brazilian fashion and footwear brand with 560 stores in 20 countries, was looking for a CRM and marketing automation solution to support its growing ecommerce strategy and give its sales team more confidence. The company needed a better way to deliver a standout customer experience online while managing repurchase efforts more effectively, and chose ActiveCampaign with partner agency El Funileiro.

ActiveCampaign helped Carmen Steffens implement key integrations and automations to strengthen its repurchase strategy and customer engagement. As a result, the company achieved an 8% to 10% increase in revenue, showing measurable impact from ActiveCampaign’s solution.

Carmen Steffens

Thales Mendes

Head of Inside Sales