Case Study: Broadmark Realty Capital saves 80 hours a week and boosts contact growth with ActiveCampaign

Broadmark Realty Capital saves 80 hours a week with ActiveCampaign

Broadmark Realty Capital, a mortgage real estate investment trust, faced challenges with a fragmented tech stack that scattered customer data across multiple systems including Salesforce and spreadsheets. This lack of a centralized, user-friendly CRM hindered their marketing and sales efforts, making it difficult to provide their signature fast and reliable service. Their first marketing director, Stace Schiefelbein, sought a new solution and found ActiveCampaign's CRM software.

By implementing ActiveCampaign, Broadmark consolidated its prospect and customer data into one intuitive platform. The solution provided powerful marketing and sales automation, including a customized welcome email series, and offered deep data insights through flexible custom reporting. As a result of using ActiveCampaign, Broadmark saved over 80 hours per week in system management, increased email open rates by over 10%, and grew its contact database by 478% in the first year.

Broadmark Realty Capital