Case Study: Bonjoro achieves 70%+ open rates and saves 3–4 sales hours per week with ActiveCampaign

Bonjoro Delivers a Personalized Experience to Your Inbox

Bonjoro is an Australian software company (founded 2017) that helps businesses send personalized one‑to‑one videos to customers. As a small, fast‑growing team serving 45,000 users across sales, success, support and marketing, they struggled with fragmented data, poor segmentation, and limited visibility across sales and marketing tools — issues that hurt inbox placement, engagement, and team efficiency.

By integrating Bonjoro with ActiveCampaign and adopting deliverability best practices (list hygiene, targeted segmentation, and automated workflows), they centralized data and automated contact movement through a deals pipeline. That saved teams 1–2 hours of manual reporting and 3–4 sales hours per week, improved inbox placement, and produced strong outcomes: campaigns achieving 70%+ open rates and ~30%+ CTR, plus an 11% reduction in churn from onboarding emails over six months.

Bonjoro

Casey Hill

Head of Growth